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Your Color Palette

One of the three winter color palettes

True Winter color palette

Icy and pure, blue-based color at full strength.

20 colors to wear

Our example face against the True Winter palette
Example face, not yours

Not sure you are a True Winter?

Get free analysis

Free for your best and worst palette. All 12 in the full report.

All 20 True Winter colors, with hex codes

The colors that work hardest for True Winter, each with its hex code so you can match it exactly when you shop.

  • True red#D50000
  • Cool fuchsia#C51162
  • Vivid purple#AA00FF
  • Royal violet#6200EA
  • Cobalt#304FFE
  • True blue#2962FF
  • Bright sapphire#0091EA
  • Cool turquoise#00B8D4
  • Cool emerald#00BFA5
  • Pine teal#00897B
  • True emerald#1B5E20
  • Deep magenta#880E4F
  • Deep purple#4A148C
  • Icy blue#B3E5FC
  • Icy lilac#E1BEE7
  • Icy pink#F8BBD0
  • Icy aqua#B2EBF2
  • Icy lavender white#E8EAF6
  • Navy#1A237E
  • Silver gray#B0BEC5

Neutrals to build on

Buy these first. Neutrals are what you wear most, and they are where most wardrobe mistakes happen.

  • Pure white#FFFFFF
  • Icy white#E8EAF6
  • Cool gray#78909C
  • Charcoal#37474F
  • True black#000000

True Winter is the coolest season on the wheel: every color is blue-based and clear, with no golden warmth at all. It pairs icy pastels with saturated jewel tones and true black-and-white, and it is the only season where pure white and true black are both genuinely flattering.

Temperature is the dominant axis here: get the warm-versus-cool call right and everything else follows. (Undertone is what the 12-tone system calls this season's primary characteristic.)

True Winter colour palette mood: natural materials and textiles in the season's own colors

True Winter on the four traits

Undertone, depth and chroma are the three positions our analysis scores you against. The fourth trait, contrast, is part of the chroma reading.

UndertoneVery cool
CoolWarm
DepthDeep
DeepLight
ChromaBright
SoftBright
Palette lightness (L*)
5612-season range 36 to 79Mean CIELAB lightness of the palette, 0 is black, 100 is white.
Palette chroma (C*)
5512-season range 15 to 79Mean CIELAB chroma of the palette: higher is brighter.
Contrast
High, driven by both depth and coolness.

Is this you?

Skin
Cool with a blue, pink or olive-cool cast; clear rather than muted.
Hair
Cool dark brown to black, or genuinely ash platinum.
Eyes
Cool blue, icy gray, cool green or dark cool brown, with a clear white sclera.
Contrast
High, driven by both depth and coolness.
Our example face against the True Winter palette
Example face, not yours

See your face in the True Winter colors

Get free analysis

Free for your best and worst palette. All 12 in the full report.

True Winter celebrities

Famous faces that share True Winter coloring. The point is the pattern in skin, hair and eyes, not a resemblance.

  • Alexandria Ocasio-Cortez, an example of True Winter coloringAlexandria Ocasio-Cortez
  • Elizabeth Taylor, an example of True Winter coloringElizabeth Taylor
  • Janelle Monáe, an example of True Winter coloringJanelle Monáe
  • Krysten Ritter, an example of True Winter coloringKrysten Ritter

Photos via Wikimedia Commons under CC BY / CC BY-SA / public domain. The credit for each one is on the True Winter celebrities page.

Metals and makeup

Best metals: Silver, Platinum, White gold.

Lip

  • True red
  • Cool fuchsia
  • Deep magenta

Blush

  • Cool pink
  • Bright rose
  • Berry

Full True Winter makeup guide →

How to wear the True Winter palette

A styling example: three women who share True Winter coloring, each in a different outfit built from this palette.

Three women with True Winter coloring, each in a different outfit built from the True Winter color palette
Styling example. The exact shades that suit you depend on your own coloring.

More on True Winter

Often confused with

Our example face against the True Winter palette
Example face, not yours

True Winter or Deep Winter?

Get free analysis

Free for your best and worst palette. All 12 in the full report.

Watch: this season explained

Hand-picked videos on True Winter from working color analysts, a different teacher, the same season.

TRUE WINTER COLOR PALETTE: Your Best Colors / 12 Seasons Color Analysis

Mikaela Carrizo · YouTube

How to Find your Color Season | Seasonal Color Analysis: True, Bright & Dark Winter

Isabella Zamuner · YouTube

How we know this

  • 5,422

    published season labels

    We collected the celebrity seasons that 62 sites published and compared them, person by person.

    Do the sources agree? →
  • 410

    photos in our accuracy test

    We ran our own analysis on celebrity photos and published every result, misses included.

    The results →
  • 45

    checked papers and books

    Our encyclopedia pages cite only these, and cut any claim that has no checked source.

    The source list →
  • 468

    face points placed on each face

    The points find your cheeks, forehead and eyes, so skin is read only there.

    How it works →

Written by Ruslan Shchuchkin, ML engineer and data scientist, who built the measurement, and Jane Mitchell, certified color analyst, who writes the style guides.

Read the Color Analysis Encyclopedia →

Frequently asked

What colors are in the True Winter color palette?

20 wearable colors, listed at the top of this page with their hex codes, plus 5 neutrals to build a wardrobe around. You do not need all of them, most people live in six or seven, and the neutrals do the heavy lifting.

What is the True Winter color season?

True Winter is one of the twelve seasonal color types. It is strongly cool, moderately deep and bright. In practice that means true red, cool fuchsia and vivid purple sit comfortably on you, while the colors in the avoid list make you look tired. Temperature is the dominant axis here: get the warm-versus-cool call right and everything else follows. (Undertone is what the 12-tone system calls this season's primary characteristic.)

How do I know if I'm a True Winter?

Three checks. Cool with a blue, pink or olive-cool cast; clear rather than muted. Cool dark brown to black, or genuinely ash platinum. Cool blue, icy gray, cool green or dark cool brown, with a clear white sclera. Contrast is the fourth: high, driven by both depth and coolness. If two of those four describe you, True Winter is very likely your season, our free analysis scores all twelve and tells you how close the runners-up are.

What are the worst colors for a True Winter?

The clearest ones to drop are orange, camel and sage. The warmest hue on the wheel, the direct opposite of this palette. Full explanations for each are on the colors-to-avoid page.

Am I a True Winter or a Deep Winter?

They are neighbors, which is exactly why they get confused. The deciding axis is undertone: True Winter is the cooler one and Deep Winter is the warmer one. We have a full side-by-side comparison if you are torn between them.

Can a True Winter wear black?

Yes, this is one of the few seasons that genuinely can. True Winter coloring is cool and deep enough to meet true black head-on, and black next to the face will look crisp rather than draining. It is arguably your strongest neutral.

Is True Winter warm or cool?

Cool. True Winter sits clearly on the cool side of the temperature axis, which is why silver, true red and the rest of the Winter palette settle the skin while orange and golden colors turn it ruddy or gray. Temperature is also its dominant axis, so coolness matters more here than depth or clarity.

Should a True Winter wear gold or silver?

Silver, Platinum and White gold. Metal is one of the fastest at-home tests there is: hold silver and gold either side of your face in daylight and watch your skin rather than the jewelry, the wrong metal leaves a gray or sallow cast along the jaw.

How does True Winter color analysis work?

True Winter color analysis places your coloring on three axes, depth, temperature and clarity, and checks they match True Winter, which is strongly cool, moderately deep and bright. You can approximate it at home with the metal, vein and contrast tests, but those disagree often. Our free analysis settles it: it scores all twelve seasons from your answers and one photo, so you see how far True Winter leads the neighbors it gets confused with.

What is the best color for a True Winter to wear near the face?

True red (#D50000) is the safest high-impact choice. Anything worn near the face, collars, scarves, knitwear, has the strongest effect on how your skin reads, so spend the palette there first and worry about trousers later.

Can I use the True Winter hex codes for makeup or hair dye?

Use them for clothing and accessories, where a screen color maps reasonably well to fabric. For makeup and hair, use the dedicated pages, pigment on skin behaves differently from dye on cloth, and the recommended shades there account for that.