True Winter color palette
Every color below is chosen to sit with True Winter coloring, which is strongly cool, moderately deep and bright. Hex codes are included so you can match a shade exactly when shopping online.
Core palette
The 20 colors that suit True Winter best.
- True red#D50000
- Cool fuchsia#C51162
- Vivid purple#AA00FF
- Royal violet#6200EA
- Cobalt#304FFE
- True blue#2962FF
- Bright sapphire#0091EA
- Cool turquoise#00B8D4
- Cool emerald#00BFA5
- Pine teal#00897B
- True emerald#1B5E20
- Deep magenta#880E4F
- Deep purple#4A148C
- Icy blue#B3E5FC
- Icy lilac#E1BEE7
- Icy pink#F8BBD0
- Icy aqua#B2EBF2
- Icy lavender white#E8EAF6
- Navy#1A237E
- Silver gray#B0BEC5
Neutrals
Buy these first. Neutrals are what you wear most, and they are where most wardrobe mistakes happen.
- Pure white#FFFFFF
- Icy white#E8EAF6
- Cool gray#78909C
- Charcoal#37474F
- True black#000000
What to skip
For the full reasoning on each, see colors a True Winter should avoid.
- Orange
- Camel
- Sage
- Mustard
- Warm beige
- Rust
Frequently asked
What colors are in the True Winter palette?
This page lists 20 wearable colors plus 5 neutrals to build a wardrobe around. You do not need all of them, most people live in six or seven, and the neutrals do the heavy lifting.
What are the best neutrals for a True Winter?
pure white, icy white, cool gray, charcoal and true black. Neutrals matter more than accent colors because they are what you wear most days, and they are where people most often go wrong, usually by defaulting to a neutral that belongs to a different season.
What is the best color for a True Winter to wear near the face?
True red (#D50000) is the safest high-impact choice. Anything worn near the face, collars, scarves, knitwear, has the strongest effect on how your skin reads, so spend the palette there first and worry about trousers later.
Can I use the True Winter hex codes for makeup or hair dye?
Use them for clothing and accessories, where a screen color maps reasonably well to fabric. For makeup and hair, use the dedicated pages, pigment on skin behaves differently from dye on cloth, and the recommended shades there account for that.